The Moment of Truth

Let’s face it. It’s really hard being a print publisher today when there are so many diverse media options available to deliver a brand’s message. Also, it’s never been harder building and maintaining a relationship with your readers when they are facing media overload. When your readers initiate a conversation with you and are looking for information, you want to keep them engaged instead of having them move to another media to get that information…this is the moment of truth. At this critical juncture, the way you respond impacts your relationship with your readers…..forever.

Connect With Your Readers

With SnapTell’s Snap.Send.Get™ solution, a simple click of a camera phone will instantaneously provide your readers with online information at the moment of truth that will positively impact their experience with your print media. We call it “Just in Time” mobile marketing that allows you to connect and stay engaged with your readers. SnapTell is like a bridge for your readers connecting their print media experience to the online media world. Now your readers don’t have to choose between media!

Today, print publishers are teaming up with advertisers and brands to make their print campaigns more interactive by offering product information, product reviews and even competitive pricing on the mobile device. Mobile marketing allows advertisers an unprecedented response mechanism and measurement tool for effective marketing. Building an intimate customer relationship is about consistently delivering timely information when target customer asks for it. Interactive mobile marketing enabled by SnapTell lets you extend your print media reach.

What Can You Do?

Extend the reach of your print media with SnapTell’s Snap.Send.Get solution by delivering:

• Product information
• One click purchase option
• Coupons
• Pricing Information
• Promotional sweepstakes
• Contests and prizes
• Promotional content such as ringtones, wallpapers, videos and games

And they’ll give something back to you:

• Increased readership
• Increased advertisement revenues
• Increased advertisement effectiveness
• Increased customer (your advertisers) satisfaction