The last decade saw explosive growth in cell phone users. Currently, there are more than 2.5 billion mobile subscribers globally and more than 250 million mobile subscribers in US. Subscribers are using their mobile device for more than just voice communications. Data services such as SMS/MMS messaging, wallpaper/ringtone/video downloads, game downloads, and internet access are becoming ubiquitous.

In fact, SMS messaging has gone beyond just another way to communicate. According to M:Metrics, almost three out of four mobile subscribers reported receiving an ad via SMS in July 2007. While the volume in SMS ads may not be as high in US, it showed the strongest response rate, at 12 percent.

No wonder mobile marketing is rapidly becoming a force in the marketing mix. For example, leading edge brands and marketing agencies are currently using mobile coupons, scavenger hunts and in-store promotional give-a-ways to build loyalty with their customers. Print publishers are teaming up with advertisers and brands to make their print campaigns more interactive by offering product information, product reviews and even competitive pricing on the mobile device. Mobile marketing allows advertisers an unprecedented response mechanism and measurement tool for effective marketing. Building an intimate customer relationship is about consistently delivering timely information when target customer asks for it. Therefore, advertisers and brands are now looking for more interactive, real-time approaches to engaging with their customers and building intimate customer relationships – not just creating impressions.

With the increasing adoption of MMS and the ubiquity of mobile phones, brands and agencies now have the ability to engage in interactive relationships with consumers with the richness and frequency of anytime, anywhere mobile communications. With Snaptell's Snap.Send.Get™ solution, every camera phone is now converted into a fun, 100% opt-in mobile marketing device. Consumers get valuable information with a simple snap of their camera phones and marketers get to create a targeted and personal brand conversation in the process.

Planning a mobile marketing campaign is a Snap! with SnapTell's Snap.Send.Get solution. A campaign manager can "drag and drop" product images into the SnapTell image database to match with corresponding content (ringtone/wallpaper/video downloads, WAP links, coupons, etc.) to be pushed to consumers' mobile phones. It's that simple. Even better, mobile marketers can get important real time statistical information on the effectiveness of their campaigns.

• End-to-end mobile marketing solution
• 100% opt-in mobile marketing
• Works with all phones
• Does not require any special software on the phone
• No Java or Brew client to download
• Works with standard messaging capability
• Works with existing marketing collateral
• Special bar-codes not required
• Fun to use by consumers
• Real-time personalized, interactive communications
• Easy to implement and deploy mobile marketing campaigns
• Drag-and-drop GUI Campaign Manager
• Actionable metrics
• Intuitive dashboard for easy navigation and tracking
• Information aggregated and culled by
• Location
• Time
• Cell phone type
• DMA