SnapTell and Buongiono Partner to Enable Mobile Marketing Campaigns and Services with Image Recognition Technology

Buongiorno will offer SnapTell’s Snap.Send.Get solution to its clients worldwide

LAS VEGAS, CTIA Wireless, April 1, 2008 – SnapTell, the leading provider of image recognition-based mobile marketing solutions, today announced a partnership with Buongiorno, a multinational leader in digital entertainment. Buongiorno will offer SnapTell’s Snap.Send.Get™ mobile marketing solution to its customers worldwide. The Snap.Send.Get solution from SnapTell allows marketers to enhance their mobile marketing campaigns with image-based audience interactions.

“Buongiorno has already started creating and deploying innovative mobile marketing solutions for its customers using Snap.Send.Get solution. The combination of SnapTell’s image-based mobile technology and Buongiorno‘s services for mobile content distribution offers international mobile marketers the ability to engage consumers in an array of fun, interactive opt-in mobile marketing campaigns and services.

“SnapTell helps marketers connect to the booming mobile marketing market by offering a fun and easy-to-use solution for accessing information on the go,” said G. D. Ramkumar, CTO and Co-Founder of SnapTell. "We are excited to partner with Buongiorno to offer our unique, innovative mobile marketing solution to their extensive worldwide network of customers”

“SnapTell allows our clients to utilize an innovative and cutting edge mobile marketing technology that allows consumers to easily access information and content on their mobile device,” said Carsten Boers, President, Buongiorno Marketing Services, Inc. “We are excited to add SnapTell’s solution to our arsenal of services for our clients.” 

SnapTell has gone through great lengths to eliminate the barriers associated with barcodes and mobile software downloads to bring image recognition technology into the mobile marketing space. The SnapTell Snap.Send.Get solution is a highly customizable and integrated mobile marketing solution that marketers can deploy quickly and effectively. This end-to-end solution gives marketers the ability to reach consumers and create a lasting brand relationship with them – not just impressions.

About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. SnapTell’s Snap.Send.Get mobile marketing solution is currently being used by marketers at major brands and agencies to deploy interactive mobile marketing campaigns. For further information on the company visit: www.snaptell.com

About Buongiorno Group
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment. With the acquisition of iTouch, a market player in the distribution of mobile entertainment products and services, Buongiorno becomes the world’s No.1 provider of mobile entertainment, information, messaging and marketing services. As a matter of fact the Group is market leader in Europe and in the United States and has recently opened operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Pacific Asia through the Joint Venture with the Japanese group Mitsui & Co., Ltd..  Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) - distributed through the brand BLINKO as well as through partnerships with leading telecom companies and the most important media groups and digital marketing services (Marketing Services). For further information visit: www.buongiorno.com/msus

Contact:

Robert Bigleman or Valerie Christopherson
Global Results Comms. (GRC)
+1 (949) 608-0276